Top 10 Escort Marketing Mistakes

[Monk]

Not according to me, but according to an escort who calls herself Erin Ann Myer. Warning: this is part of a series of pages that try to sell you her book on escorting. But, I thought this list of tips would be, at the very least, provocative and spark a discussion here, which is why I'm posting the link:

http://www.myhoneysuckle.com/the-top-ten-mistakes-escorts-are-making/

 

[canthelpit]

It's really marketing 101, nothing special.

 

[Monk]

Marketing 101? Yes. But I thought several things would raise eyebrows here: the fact that she strongly recommends building an email database of existing and prospective clients and then periodically marketing to that database. Her advice to providers to avoid 1/2 hour appointments/rates and do everything they can to upsell clients to longer appointments. And all of her photo advice, too -- blurring faces, showing no nudity, or, at the very least, showing nudity in return for an email address, etc. If you delve a little deeper in her site, you'll see the detailed screening advice she gives to providers, which is something of an eye opener. I had no idea my info was so widely available from such sites as Amazon and eBay, for example.

 

[canthelpit]

Marketing 101? Yes. But I thought several things would raise eyebrows here: the fact that she strongly recommends building an email database of existing and prospective clients and then periodically marketing to that database. Her advice to providers to avoid 1/2 hour appointments/rates and do everything they can to upsell clients to longer appointments. And all of her photo advice, too -- blurring faces, showing no nudity, or, at the very least, showing nudity in return for an email address, etc. If you delve a little deeper in her site, you'll see the detailed screening advice she gives to providers, which is something of an eye opener. I had no idea my info was so widely available from such sites as Amazon and eBay, for example.

Concerns? Yes! But it's really basic stuff.

Regarding photos: I am much more inclined to see someone in a nice classy outfit or even jeans, rather than spread eagle on the bed, personally.

Blurring faces: I would.

Nudity in return for emails: It happens everywhere and is basic marketing, I hate it but lots of sites use it. Not for escorts necessarily.

No 1/2 hour: I alway take the half the first time, but from a product perspective, don't cheapen the brand, this makes perfect sense.

It is interesting to see it actually printed from a prostitutes perspective, but if she's trying to sell a book using basic knowledge, I think she is wasting her time.

 

[h4c]

I'd be surprised if most chicks would follow her advice or even stay focussed enough to read her website

 

[Wwanderer]

She's not trying to get them to follow her advice; she is trying to get them to pay her for her advice.

-Ww

 

[Monk]

She's trying to sell her book and Website-building service. But, I see her marketing strategies being employed by more and more providers, especially those who have been around for a while. (I say "her" strategies, but really I mean those she advocates, since as canthelpit pointed out, they are pretty basic marketing ideas).

 

[fairemily]

Marketing does not matter if a woman (or man) is not ready for the psychological aspects of the job. I have entertained the idea of having a one day workshop but thought it was too risky and the audience would be too small. All someone new to the buisness has to do is join a ladies only forum, we are not secretive on sharing advice and information.

 

[canthelpit]

Marketing does not matter if a woman (or man) is not ready for the psychological aspects of the job. I have entertained the idea of having a one day workshop but thought it was too risky and the audience would be too small. All someone new to the buisness has to do is join a ladies only forum, we are not secretive on sharing advice and information.

In these forums, is it understood by most that the photos should be tasteful? I ask because most of the photos on bp are not classy.

 

[puffin]

In these forums, is it understood by most that the photos should be tasteful? I ask because most of the photos on bp are not classy.

IMHO most girls get involved in this just because they need the money. Thus they don't really want to do it. They will talk with someone about taking a pic, but delay and procrastinate then when they are really hard up for cash they will quickly take a snapshot and just post something. I think there is a lot to be learned about the girls mindset by looking at the photo.

There are many reasons girls get pimps. Part of the job involves being a motivational speaker.

 

[fairemily]

In these forums, is it understood by most that the photos should be tasteful? I ask because most of the photos on bp are not classy.

I think some guys like classy but the racy ones get more responses. It really depends what kind of element you want to attract, some ladies (or places) it's more about quantity then quality.

 

[fairemily]

IMHO most girls get involved in this just because they need the money. Thus they don't really want to do it. They will talk with someone about taking a pic, but delay and procrastinate then when they are really hard up for cash they will quickly take a snapshot and just post something. I think there is a lot to be learned about the girls mindset by looking at the photo.

There are many reasons girls get pimps. Part of the job involves being a motivational speaker.

Another reason girls get pimps is because misery loves company, you feel better doing something you don't really want to do when you have a partner in crime.

 

[canthelpit]

I think some guys like classy but the racy ones get more responses. It really depends what kind of element you want to attract, some ladies (or places) it's more about quantity then quality.

that makes sense.

 

[fairemily]

that makes sense.

It's the same thing with posting a number vs email only, you will get more responses with a number but that does not necessarily mean more legitimate appointments. I shared a place with a woman who posted a number and almost all the calls went nowhere, mostly phone freak as I like to call them. I think it takes too much energy pitching over and over again, I would rather conserve my energy for my sessions, I do not need an illusion that things are busy because my phone is ringing.

 

[canthelpit]

It's the same thing with posting a number vs email only, you will get more responses with a number but that does not necessarily mean more legitimate appointments. I shared a place with a woman who posted a number and almost all the calls went nowhere, mostly phone freak as I like to call them. I think it takes too much energy pitching over and over again, I would rather conserve my energy for my sessions, I do not need an illusion that things are busy because my phone is ringing.

I can totally imagine the phone thing getting out of hand. That being the case, most do not take emails. I would think it would be easier to weed out the jerk-offs via email.

 

[blondekelly]

I can totally imagine the phone thing getting out of hand. That being the case, most do not take emails. I would think it would be easier to weed out the jerk-offs via email.

It is much easier to weed out the freaks/jerk offs etc over email. I am very clear in my posting to leave and firat name and number and if you are not prepared to do so, than do not respond to my posting yet I get many that do just that, they then get a second chance and if they do not comply I just do not respond to them.

 

[fairemily]

I can totally imagine the phone thing getting out of hand. That being the case, most do not take emails. I would think it would be easier to weed out the jerk-offs via email.

The phones are more hectic but you do get a fraction of inquiries with email only which many ladies cannot deal with. There is also a higher degree of missed encounters due to late responses from either side.

If you go back and forth with emails then it can be draining so I have not more then three email exchange rule, if I don't get the required information then I stop responding. If I get emails asking questions without the required information I answer the question along with a standard message I attached as my signature covering any future questions.

I tried google VM recently to be more flexible which turned out out to be a disaster, texting is useful to just set up an appointment after the initial screening is over, keeping the texts short and to the point. I was really kind of upset when I gave it to a guy I have known for ages the number and he started sexting me, it was exactly the reason I avoided texting in the first place. Another guy I never saw texted me back and forth with the "I can't wait to see you" only to cancel (big surprise) and used the term "baby" while canceling, I might be old fashioned but you have to meet me first before terms of endearment are used, too familiar too soon. I think text gives too much freedom to act out of bounds.

I have been accused of being too straightforward and not flirty enough but I seem to attract the right guys for me so I must be doing something right. That is the secrect of marketing, know exactly what type of person you want to attract and stick to a style that works best for you.

 

[Escort_King]

Interesting input - this could be a good spot for customer input on what we look for in advertising etc.

Known or repeated ads give some sense of security - we can check out reviews and complaints etc. - brand new ads are a bit of a risk in my mind - have a tendency to stick to agencies I know - takes the wasted time and money factor out

Too good to be true usually are - ads should try and seem real - how do the advertisers think? would love to know what motivates titles and messages

Incall vs outcall vs having both options - ladies which close better?

Older vs younger - guys which do you prefer? Everyone has their own preferences but what is more popular above or below 25

Mass ad attacks - Asian invasion seems to work or they would not keep paying - ladies how many times do you upgrade your ads - agencies do it often but sometime vary girls and message

Websites - ladies who have them - are you getting more clients now or about the same?

Where is best advertising spot? Was told Eros was better than BP... any opinions?

would be cool to use this thread for information in both directions - members see deeper into process and helps with selection - providers get insights in to how hobbyists search and select

 

[Monk]

@Escort_King - Great questions. I can answer one of them: Eros tends to be higher end than BP, although there are exceptions on both sites. Like you, I'd love to hear what others have to say.

 

[UG Staff]

One of the issues in THIS business is that almost NO ONE actually keeps track of the actual results of their advertising. As a result, they are unable to answer questions which are crucial to making advertising decisions: instead, the go by "feel". Personally, I think this has led to disaster, if not close to it, for many with regards to first CL then BP because the generation of a large amount of useless and low quality calls makes them seem to be far better quality sources than they actually are. Add to this the "nibble effect" where each ad costs relatively little, but is so short lived that they must be placed over and over again. I think if many advertisers bothered to do ANY sort of proper analysis they might realize that the ads were MUCH less COST EFFECTIVE than they were assuming. In addition, there is a whole "cottage industry" of folks making money "helping" getting ads placed on CL and BP, and these people tend to fudge an awful lot in order to convince advertisers to place their ads there.