Stupid Booze Post

franca

<color=pink>Silver</color>
#21
I've never had tequila served chilled. I always drink it room temperature, unless it's mixed with something. Although I could see why somebody might like it served on the rocks. That's how I drink my scotch.
 

justme

homo economicus
#26
Inane marketing doesn't necessarily mean the product is bad; it means a big part of the market wants to hear it. Of course, that also alienates a, perhaps acceptably small, part of the market.
 

justme

homo economicus
#27
They just all tasted like some variant of Stoli (which, BTW, isn't sold over there, only for export as I understand it). They're not served cold — room temperature was the fashion. And you could buy a wide variety of vodka brands in the supermarket (and, generally speaking, for a lot less than $30/liter).
Tequila costs less in Mexico, too. $30 is admittedly a lot for a fifth of white booze, but like most artisinal products made in the United States, you're paying for a lot more labor support than you would be if you purchased a product mass-produced in countries with different labor standards.

I admit, though, that it can be hard to figure out when you're being taken. I was in a boutique that only sold American-made clothing with materials sourced using fair trade practices. I saw a basic, cotton sweater that I liked, but they wanted $120 or it. When a clerk overheard me complain to a friend, she snidely said something to the effect that this was what it cost not to exploit poor people. I have a certain fear that she might be at least somewhat correct, but an equal fear that some of the story is the particular version of filtered through quartz crystals that happens to work on people like me.

The sweater is still in the store for all I know.

Anyways, I have a conjecture that explains both the fact that natives serve their vodka at room temperature and that all the choices tasted the same to you. Freezing, or any chilling, any alcohol has the effect of reducing the amount of ethanol boiling off the surface of the drink. This is good because ethanol is, essentially, poison and our brain has evolved to tell us that it smells bad so that we avoid ingesting it. On the other hand, since the evaporated drink also caries volatile aromatics with it, you don't want to completely eliminate the vapor since you'll essentially be killing off all of the smell which translates into taste. Anyone who seriously enjoys drinking booze has learned, to some extent, to smell around the ethanol to get to the delicious aromatic hydrocarbons that are produced and refined in the various stages of production: growing the fruit or grain, fermentation, distillation, and barrel and bottle aging. This mental filtering of the bad part of the smell, however, is a learned skill. Moreover, I think that you have to learn the skill over for drinks that are fundamentally very different from each other.

It's been a decade since I first learned to appreciate bourbon and then other whisk(e)ys. It wasn't very hard to move from their appreciation to that of anejo tequilas. Both products derive much of their flavor from the interaction between distilled alcohol and the oak barrels that they are aged in. When I talked to Mexicans though, they generally thought that white tequila was the ultimate expression of the spirit. For a long time, I found it almost impossible to enjoy un-aged tequilas at room temperature. There was simply too much interference from the less pleasant fumes for me to distinguish between the more delicate smells that differentiated one tequila from another. Now, however, I can; over time I needed the drink to be chilled less and less.

It could be that people who learned to drink by drinking vodka have developed the ability to ignore the, in my opinion, harsh and unpleasant smell that you get from serving vodka at room temperature. It could be that for such people, chilling the drink tames the smell too much, much as a Kentuckian would shake his head if you pulled a bottle of bourbon from the freezer. On the other hand, for people like me who have far less experience with the drink, not chilling the spirit results in an undifferentiable mess of harsh smells.
 
#30
I think justme makes the crucial point about vodka: it really isn't for cocktails. It's really for putting in the freezer and drinking straight, the way they do in Russia and Eastern Europe.
See, this wasn't my experience. The vodka was kept behind the bar with the other liquors and served at room temperature, often in tall, thin shot glasses, for about a dollar a drink. And, no, I wasn't hanging out in dive bars.
 

justme

homo economicus
#31
More American Booze

More observations...

The Vya vermouths (sweet and dry) by Quady have been revelatory for me. I've often wondered at old fiction that describes people drinking vermouth straight, thinking that I could never bring myself to do so. It turns out that I've just been drinking terrible vermouth. Using the original 2:1 ratios I've enjoyed both martinis and Manhattans much more since switching to Quady. They even recommend a cocktail of each (French Kiss) that's also pretty good, although I'm not sure how often I'd drink it. The dry offering is fruity and floral and compliments the botanicals in gin quite nicely. The sweet vermouth is spicy and, again, fruity and is wonderful with all kinds of American whiskey.

But right now I'd almost always prefer to have a Manhattan made with Tuthilltown's Manhattan rye. I think this is a really outstanding whiskey that nicely showcases the specific aspects of rye. It's a little pricey at $40 for a pint, but well worth it, I think. Less worth it was the Four Grain Bourbon from the same distiller. I did enjoy it, and between the two products you can begin to taste a house profile. Still, there are many other bourbons I'd rather have for the price.

I should probably make some kind of angry comment about the idea of "bourbon" that isn't from Kentucky, but I'll forgive the Yankees since they do make such a nice rye.
 
#35
Speaking of things like vermouth, my own current revelation is Gran Classico, a Swiss progenitor of Campari. It's much smoother than its progeny. It must have just started being imported here, as it suddenly has started appearing all over the place.
 
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#36
I swear by Vya, too, BTW. Most of my friends say they think the red is better than the white, but with Carpano Antico around, I wouldn't mess with the red. I think the white is just great.

Obviously love Tuthilltown Manhattan Rye, too. Obviously. Their whole range of whiskeys is pretty great.
 

justme

homo economicus
#37
Speaking of things like vermouth, my own current revelation is Gran Classico, a Swiss progenitor of Campari. It's much smoother than its progeny. It must have just started being imported here, as it suddenly has started appearing all over the place.
All over the place =/= this illustrious Commonwealth, apparently. I'll look for a bottle next time I'm out of state.

but with Carpano Antico around, I wouldn't mess with the red
Right, right. People swear by this, but I just got to the Vya first.
 
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