Over Promise and Disappointment

M

Monk

#1
#1
On the one hand, titillation is the name of the game when advertising sexual services. It's a competitive market and cutting through the clutter isn't easy, especially when selling something as volatile as a fantasy. On the other, if an ad over promises services, disappointment is almost always assured.

But there are only seldom cases in which it's so cut and dried.

As has been mentioned on another thread, providers may engage in certain activities with certain clients only. So they're reluctant to advertise these services, so as not to give the impression that every session is all inclusive. However, since reviews are, ultimately, part of the marketing mix, it's easy for prospective clients to get the wrong idea.

Add to that each individual's expectations, vs. the limitations of each individual provider, and you have a potentially volatile mix. (It's amazing anyone has a good time in this business!)

BDSM providers tend to list out their services in their ads or on their sites. If it's not on the list, chances are she doesn't offer it. Some escorts do this in their ads, but I've noticed that some posters on this board are turned off by these practices, worried that there are a lot of unstated rules that will follow once they're in the bedroom. And there are all sorts of legal implications of being too explicit.

How can we make this basic communication easier and more satisfying for everyone? Or can we?
 
K

KatherineCharms

#5
#5
I've always been told it's better to undersell and over deliver than to oversell and under deliver. It's pretty good advice. Same thing with pictures. If you get all gussied up in your photos and you look like a supermodel, then you should look that way when you open the door.

The problem is, when things get laid out a specific way to guarantee such services, you put the lady in a pickle of a situation if that information falls in the wrong hands. Although, we all know it's for entertainment purposes only, right?
 
P

PhoenixAdult

#6
#6
I love when a client comes in to place their ad and writes out a list of services offered that is as long as a normal column in print. I try to tell them, even though you offer it all, what makes you different? Lets just include that to make your ad special.

This is to make their ad fit, make their ad more real, and so I don't have to field calls from guys complaining we run ads that lie.
 
M

Monk

#7
#7
The two most common mistakes made by advertisers (and I don't care what industry you're in):

1. Not identifying what differentiates your product or service from the competition
2. Failure to focus on specific benefits your customers receive by contracting for your services or buying your product and NOT the specific services you happen to offer

Successful brands are built this way. Highlight a distinct differentiating factor and then communicate how your clients will benefit from using your brand. It's actually much more difficult than it sounds.

And, yes, overpromise can kill off your business. Plus, most clients can smell overpromise a mile away, especially when it's communicated using an unsubstantiated claim (such as, "I offer the best BBBJ in Boston" —*oh yeah? According to whom?).

Instead, just stick to the facts: "Most of my clients are repeat customers and I've got great reviews on XXX."

And know that most people spend very little time with an ad, so don't expect them to call you having absorbed everything in your listing. That's just not how people use advertising. It's not like your ad is a reading comprehension test on the SATs, after all. It's one among many written to an audience with limited time and attention span.
 
B

BennyBlanc0

#8
#8
wow thanks for unburying this thread spambot!!

but i totally agree with the overpromising issue... I hate being shortchanged! if its a strict provider/john deal, I want everything down to the bottom line. I'll even put up with upsell - it is a business transaction after all. I mean if the provider was actually good on her word and does a inspirational job, then an upsell is warranted!

now oth when i handle semipros/civilian girls, I understand that its not strict 'contract' deal. These I'll take hits for because its not always laid out, nothing to expect type contract.

in other words - don't offer what you cant deliver!!!
 
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