With all due respect Ozzy, playing low pocket pairs in late position (and in NoLimit, pretty much from ANY position) on the cheap is a profitable play over the long run, if you have any postflop skill whatsoever... The "hidden" set you make 10.8% of the time isn't the only way you'll have best hand postflop or at showdown, and especially in no limit, good postflop play will make these hands profitable over the long term, ESPECIALLY in the loose, weak games that seem to be everywhere these days. (brought on by the t.v. poker fans you mention, no doubt)