I've chosen to spend more each visit in order to see younger, less experienced, and better looking women. This also has the effect (intended by me) of eliminating the compulsiveness involved in participating in commercial sex as a john.
Not that it makes me any better a person or better looking. Only my wife, daughter, sister, and mother think I'm good looking at 48.
(Actually, that's not entirely accurate. I went to a black tie event last weekend and looked pretty natty in my tux. I spent some time looking at myself in the mirror just like I used to do in high school vainly admiring myself.)
(Sin of pride.)