Sniffing out fake reviews has been one of UG's most popular pastimes over the years. It's obvious that agencies (especially) and the savvier indies use fake reviews as marketing tools to promote their services (especially when introducing someone new to the market). When researching a possible rendezvous, does an obviously fake review immediately turn you off? Or, by now (since it's such an abused and widespread practice), do you simply take it in stride?