One can express views [as I did in a thread I just started], but in the end the market speaks. It is only the market that counts.
If a service provider charges "X" and has sufficient clientele to satisfy their profit expectations from being involved in selling those services they are at, or above, their "sweet spot". If they don't they have to look at ways to increase revenue and one of them may be by adjust "X".
That is how the market speaks and is responded to by those doing business within it and, like I said, you can have any and all to say about it but it won't mean much.